SMASHOUTRECORDS
Client Overview
SmashOutRecords.com is an independent record label primarily focused on rap and rock music. They offer representation for diverse artists and provide mixing and mastering services. Recently, they sought to expand their client base for graphics (GFX) and mastering services to bolster their revenue streams and diversify their offerings.
Challenges
SmashOutRecords.com faced the following challenges:
1. Generating clients for their mastering services, particularly among independent musicians unfamiliar with their offerings.
2. Attracting GFX clients for album art and promotional material designs, which were critical for independent artists trying to build their brand.
3. Increasing overall visibility in an industry where larger labels often dominate online searches and promotion.
Strategy and Execution by ShineAdvertise
ShineAdvertise implemented a targeted digital marketing strategy combining social media lead generation and SEO optimization.
1. Social Media Lead Generation:
ShineAdvertise ran highly targeted Instagram and Facebook ads aimed at independent artists and musicians who needed professional mixing, mastering, and GFX services. Using interest-based targeting, the ads reached musicians interested in sound engineering, music production, and album creation. Video ads showcased the mixing process and client testimonials, while graphic ads featured stunning GFX work done by SmashOutRecords.
2. SEO for Mastering Services:
ShineAdvertise optimized the SmashOutRecords website for relevant search terms like "professional mastering services," "album cover design for musicians," and "affordable music production." A series of blog posts about the importance of professional mastering, tips for independent artists, and GFX for branding helped boost organic traffic and convert leads into clients.
3. Content Marketing and Social Proof:
ShineAdvertise helped SmashOut create video content for YouTube that featured behind-the-scenes looks at the mastering process and GFX creation. Client testimonials were turned into social media posts, building trust and attracting more clients.
Results
In less than six months:
- Mastering service inquiries increased by 50%, with many new clients coming from the social media campaigns.
- GFX service demand grew by 40%, as artists looking for album and promo design connected with SmashOut.
- Website traffic improved by 60%, with SEO driving a significant portion of new leads and service bookings.
BEARBUILTTANKS
Client Overview
BearBuiltTanks.com specializes in manufacturing industrial-grade tanks for asphalt sealcoating. Although they had a solid reputation for quality, they were struggling to generate consistent online sales and wanted to expand their reach into new markets.
Challenges
BearBuiltTanks.com faced the following challenges:
1. Boosting sales in a competitive market for industrial tanks.
2. Improving online visibility to attract customers searching for asphalt sealcoating solutions.
3. Expanding their customer base into regions where they were less well-known.
Strategy and Execution by ShineAdvertise
ShineAdvertise designed a multifaceted strategy to increase BearBuiltTanks.com’s online visibility and generate sales leads.
1. Google Ads and SEO Optimization:
ShineAdvertise set up Google Ads targeting specific keywords such as "asphalt sealcoating tanks" and "industrial sealcoating equipment," ensuring that BearBuiltTanks showed up in relevant searches. They also optimized the company’s website for SEO, improving rankings for long-tail keywords like "best asphalt sealcoating tanks" and "sealcoating storage tanks."
2. LinkedIn Lead Generation:
Recognizing that most clients would be B2B companies, ShineAdvertise launched a LinkedIn campaign targeting construction companies, contractors, and maintenance firms that might need BearBuiltTanks' products. This campaign included promotional posts, downloadable product guides, and direct outreach to decision-makers.
3. Conversion Rate Optimization (CRO):
ShineAdvertise redesigned BearBuiltTanks.com’s website to focus on user experience and lead generation, adding prominent CTAs like "Request a Quote" and improving navigation. A clean, professional design helped instill trust, while detailed product pages provided the necessary information to convert visitors into customers.
Results
In just nine months:
- BearBuiltTanks saw a 70% increase in sales, driven by targeted Google Ads and improved SEO rankings.
- Website traffic grew by 45%, with most new traffic coming from search engines and LinkedIn campaigns.
- Lead conversion rates improved by 30%, thanks to the optimized website and effective call-to-action placements.
PINCHAPPAREL
Client Overview
PinchApparel.com is a skating apparel brand that designs and sells stylish, high-quality clothing for skateboarders. They were looking to boost online sales and make connections with industry-level skateboarding merchandise manufacturers and promoters to expand their reach.
Challenges
PinchApparel.com faced the following challenges:
1. Increasing sales of their skating clothing in a competitive market.
2. Building partnerships with skating merchandise manufacturers and promoters to improve their supply chain and brand visibility.
3. Growing their online presence and engaging with the skateboarding community.
Strategy and Execution by ShineAdvertise
ShineAdvertise implemented a strategic approach combining social media lead generation and B2B networking to meet PinchApparel’s goals.
1. Targeted Social Media Ads for Skaters:
ShineAdvertise launched Instagram and TikTok ads aimed at young skateboarders, focusing on those who engaged with skateboarding content, events, and apparel. The ads showcased PinchApparel's clothing in action, featuring popular skateboarding tricks and real customers wearing the brand's gear. This created a sense of community and authenticity, encouraging more skaters to engage with the brand.
2. SEO and Content Marketing:
ShineAdvertise optimized PinchApparel’s website for SEO, focusing on skateboarding-related keywords like "skating apparel," "best skateboard clothing," and "streetwear for skaters." Blog content featuring skateboarding culture, fashion trends, and interviews with professional skaters helped boost organic search traffic.
3. B2B Outreach for Manufacturer and Promoter Connections:
ShineAdvertise connected PinchApparel with industry-level skating merchandise manufacturers and promoters by organizing email outreach campaigns and LinkedIn networking efforts. They identified key players in the skating industry, offering collaboration opportunities that would boost PinchApparel’s product quality and distribution.
Results
Within six months:
- Online sales increased by 60%, as social media campaigns and SEO brought in more qualified leads.
- Partnerships with industry-level manufacturers and promoters were established, improving both the supply chain and promotional efforts for PinchApparel.
- Website traffic grew by 55%, driven by SEO improvements and content marketing efforts that resonated with the skateboarding community.
VIRGINIANICKELL
Client Overview
VirginiaNickell.com is a housekeeping cleaning business that provides professional cleaning services for both residential and commercial properties. Despite offering top-notch cleaning solutions, they were struggling to consistently attract new clients in a crowded market.
Challenges
VirginiaNickell.com faced the following issues:
1. Low client acquisition, especially in competitive areas with many other cleaning services.
2. Limited online visibility, which meant fewer inquiries and service bookings.
3. Difficulty maintaining a steady flow of leads from both residential and commercial sectors.
Strategy and Execution by ShineAdvertise
ShineAdvertise crafted a targeted strategy to help VirginiaNickell.com generate more leads through local SEO and social media advertising.
1. Local SEO Optimization:
ShineAdvertise optimized VirginiaNickell.com’s website for local search terms like "house cleaning near me" and "residential and commercial cleaning services." They also set up location-specific landing pages to improve rankings in search engines. ShineAdvertise enhanced their Google My Business profile, encouraging clients to leave reviews, which boosted credibility and visibility.
2. Social Media Advertising for Local Leads:
ShineAdvertise ran Facebook and Instagram ads targeting homeowners, apartment managers, and businesses in need of cleaning services. These ads highlighted VirginiaNickell’s reliability and customer satisfaction, using customer testimonials and service discounts as incentives to drive bookings.
3. Email Marketing and Retargeting:
ShineAdvertise implemented an email marketing campaign targeting previous clients and website visitors. This campaign sent out regular offers, seasonal cleaning promotions, and reminders, which helped keep VirginiaNickell top-of-mind for potential clients.
Results
Within six months:
- Client inquiries increased by 65%, with most leads coming from local SEO and social media campaigns.
- Bookings grew by 40%, thanks to effective email marketing and retargeting.
- Google search visibility improved by 50%, with VirginiaNickell.com ranking higher in local searches for housekeeping and cleaning services.